When viewing on Amazon Fire TV, the app offers the option of starting a program directly from the device's primary search page. This is made possible by a deep-linking feature in MobiTV but requires several actions to have happened.
The user must have already installed and signed into the application, and the platform must have already ingested the MobiTV content catalog. Once this happens, when the user searches for a show or movie that is a part of this catalog, they will get an option to play the content within the MobiTV application. Upon making a selection, the user will be linked to the application directly to launch the content. In this scenario, the last selected profile from the last session is automatically signed in and the Play Sequence is invoked.